SOURCING: DEEP ROOTS AROUND THE WORLD
Sourcing is the heart of the QTrade business. The origins of the company were on a tropical tea garden, founded by an industry veteran with over 50 years of experience. His son, the current CEO, has grown up on a tea garden, and this familiarity with the source is the cornerstone of QTrade's partnership with tea brands.
One of QTrade's strengths is its ability to understand the downstream expectations of consumers and translate these into the upstream requirements of the industry. QTrade breathes terroir, and speaks the language of the tea garden, but also has a deep understanding of the North American specialty tea market. Few companies can offer this combination.
A truly reliable supply chain
QTrade is proud of the depth and width of its sourcing relationships, giving it the ability to:
- Ensure food safety from the very start of the supply chain
- Offer a reliable, highly tailored supply-chain relationship with great scalability
- Allow the identification of truly unique teas and other botanicals
QTrade has long-standing relationships with innovative and well-established flavor houses, and can source an array of natural and organic flavors.
QTrade offers the unique combination of multi-country garden expertise, and a deep understanding of the North American specialty tea market.